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| Image from NetAPorter of close up of Burberry print work. |
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| I'm a bit embarrassed to put up the one of me wearing the Urban Outfitters Aztec Tee... I look so stupid! |
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| The Geometric shape... |
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| The more Abstract shape.. |
Before heading to London we were handed Market Research briefs. The area I had to explore was menswear , focusing in on print. Print as you know in menswear makes up almost 50% of clothing and is as common as casual jeans , I wanted to latch onto an area within print that could be interesting. On Oxford Circus I made my way directly to Topman for inspiration on where to look and what to latch onto. What I had notice was that allot of print work within the store consisted of a transition between heavy geometric print to distorted prints. This gave me the idea to explore both and mix the contrast. Taking geometric shape and distorted , more fluid shape and exploring both was more difficult than I had thought , but I managed to capture a few quick snaps under my shoulder and within the changing rooms before the shop assistant would shadow me all the way to the top floor of Doverstreet Market. Burberry Pros om in Selfridges & Christopher Kanes prints from DoverSTM and Brownes were great examples of the contrasting prints! The Mass market was a little more tricky!
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